Thursday, February 28, 2008

Invitations Come in All Shapes and Sizes

Invitation design is usually something that is thought of as a smaller design application. Recently, Shaffer Design Works Cleveland design firm offering creative services for advertising and marketing applications was asked to create a fairly large invitation for an upcoming corporate event held in Baltimore, Maryland.

There were a few reasons for the large format chosen to house the invitation:

1.) Easy recognition via US Mail

2.) Quantity of information that needed to appear within the layout

3.) Multiple options for response (i.e. Phone, Email and Direct Response US Postal Service perforated card)

Some of the challenges we face at Shaffer Design Works range from time sensitivity to finessing the amount of content a finished piece requires. We always find creative ways to accommodate our customers.

The large direct mail/invitation was a success and was met with high praise.

For more great ideas in creative marketing see:

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