Tuesday, July 31, 2007

Cleveland graphic design firm Shaffer Design Works, specializes in creative retail marketing applications. Rick Shaffer, Cleveland local and creative director states that Shaffer Design Works demonstrates the utmost passion in the work that they produce for their customers.

The retail pre-print ad campaign above is just an example of a mass Back-to-School blitz that competes on a national level with the likes of OfficeMax and Staples Back-To-School and Holiday advertising and marketing campaigns.

Design Tip:
When creating any ad campaign make sure your organizations marketing goals and objectives have been established before executing creative. Weather the goal is to bolster the company's brand or to increase the annual sales numbers, it is critical that these ideas and objectives have been agreed upon.

For more information on how Shaffer Design Works can help with your company's next marketing initiative please visit: http://www.shafferdesign.com/contactus.php

Tuesday, July 17, 2007

To get the latest views on event graphic design and direct mail from Principal and Creative Director Rick Shaffer click on the internet/web video link below:

Shaffer Design Works was interviewed by Nancy Valent of NMV Strategies and New Image Media. To find out about endless branding and marketing capabilities offered by Shaffer Design Works visit: http://www.shafferdesign.com/.
Corporate Identity

Cleveland graphic design firm Shaffer Design Works has just finished executing a brand new logo and corporate identity system for a career coaching and placement firm. When creating and executing a new logo design be sure to design it in such a way that the logo can be re-created across all mediums.

Shaffer Design Works offers endless branding and marketing capabilities to their customers. For more information please contact Cleveland Creative Director Rick Shaffer at: www.shafferdesign.com.

Saturday, July 07, 2007

Crunch Time Project Completed

This is an example of a pre-sale flyer that Shaffer Design Works completed for a book that will be published in a couple of weeks. This flyer design and layout was turned quickly to meet a tight deadline for a presentation given at the Cleveland Clinic. The pre-sale flyer features and highlights a book about a fitness program that explains and walks a novice or fitness expert through a twelve week permanent fat loss and weight management program. The author of the book is one of the top 100 trainers in the United States.

Contact Shaffer Design Works for book cover design, book interior design and layout or just great ideas when it comes to publishing your books. Visit: http://www.shafferdesign.com/

Monday, July 02, 2007

Shaffer Design Works has endless amounts of experience helping retailers with branding in all categories. This is an example of an ad for a national pet store chain/franchise.

For more information contact Cleveland graphic design firm: http://www.shafferdesign.com/

Sunday, July 01, 2007

Rick Shaffer, Cleveland graphic designer and illustrator creates award winning thank you cards. Rick Shaffer is the Founder and Principal of Shaffer Design Works and continues to drive the creative engines at his Cleveland-Akron, Ohio based design firm.

Shaffer Design Works is in the process of creating a string of illustrations that will help launch an entire clothing and accessory line. These will be available for purchase at: http://www.shafferdesign.com/.