Thursday, March 29, 2007

Shaffer Design Works proudly joins the ranks of many Cleveland area organizations and businesses by signing on as an exhibitor for the annual 2007 Event Expo that will be held at the Forum in Cleveland, Ohio. Shaffer Design Works has executed graphic design for many events as well as event planners in recent years. SDW is familiar with all aspects of graphic design, environmental graphics and signage implementation for event planning.

Click on the link above for more information. Shaffer Design Works looks forward to seeing everyone at the Event Expo April 25, 2007.

Shaffer Design Works can help event planners with any graphic projects that may present themselves in 2007 and beyond.

Friday, March 23, 2007

Pictured above in his newly redesigned studio is Rick Shaffer, Founder and Creative Director of Shaffer Design Works (SDW).

The offices of Shaffer Design Works are located in Streetsboro, Ohio. Surrounding communities include Cleveland, Akron, Kent, Hudson, Twinsburg, Aurora, Ravennna and Solon. SDW serves not only the surrounding communities but maintains a national and international client base as well.

Shaffer Design Works looks forward to any and all marketing challenges that may present themselves. Look for the new book titled "49 Marketing Secrets (that work) to Grow Sales" due out in April 2007. Rick was invited to write an article about visual branding.

Thursday, March 22, 2007

Today was no different than every other Thursday as I chair an SME networking group. The name of the group is Business Connection – Independence, this is a direct off shoot of Sales and Marketing executives of Cleveland, Ohio. The meeting is held at Mavis Winkles in Independence. Mavis Winkles is an Irish pub with another location in Twinsburg, Ohio. Visit: for more information.

The Business Conections – Independence group's members consist of a videographer, Creative Services Professional (Rick Shaffer of Shaffer Design Works, LLC), an Act Guru, Mortgage Specialist, Financial Advisor, President of a Databusiness Center, a Partner of a Realestate Company, President of a Delivery Company and a CPA.

For more information about Business Connection networking groups visit:

Tuesday, March 20, 2007

Shaffer Design Works is currently developing a corporate identity system for a company called C2 Cups. Print collateral, an ad campaign and a Web site are just a few of the marketing vehicles that will carry the new trademarked logo in 2007.

C2 Cups is an idea company that prides itself on leading edge products that take full advantage of technology. C2 Cups promises great innovations in the year 2007.
Above is an example of some retail design and layout I created for InkStop a retail office supply chain. This Back-to-school ad appeared in at least 12 retail markets across the country. I helped InkStop create their in-store signage layouts as well as develop at least 3 to 4 different retail pre-print newspaper inserts.

InkStop has several employees who have garnered their experience from competing retail chain OfficeMax. OfficeMax headquarters has relocated to Chicago, Illinois. InkStop is based in Cleveland, Ohio. The people at InkStop are great to work with and carry with them a work ethic that is second to none.

Below is an example of a pre-print spread that Shaffer Design Works created during InkStop's Back-to-School blitz. We were told that these ads rivaled the likes of the infamous Staples Back-to-school ads that appeared in competing markets. Creative direction and print production was managed by Rick Shaffer, Principal of Shaffer Design Works.

Monday, March 19, 2007

Last year I was asked to participate and sponsor the Northeast Ohio Business Conference (Also known as the Celebrating Success Conference).

A very good networking opportunity and an excellent place to meet any up and coming business leaders. The conference was held at the Crown Plaza at Quaker Square in Akron, Ohio November 2, 2006.

Above see a sample of last years program cover (design by Shaffer Design Works, LLC).

I was also asked to be a part of the planning committee this year as well. I will again be providing all the design and layout for all conference visuals.
Above is a sample of previous designs that have been executed by Rick Shaffer at Shaffer Design Works. Rick Shaffer has won numerous awards for his design work. Some of the awards are the Pianko Award for design, Magnum Opus Award, and the Premiere Print Award just to name a few.

Very few freelance graphic designers are as well versed in both Website and print design applications. Rick also directs photography shoots and will help execute the largest of projects while keeping budget constraints in mind.

Finally, Marketing That Works, Is Easy, Affordable, And Practical To Grow Sales And Make Money!

49 Marketing Secrets (that work) to Grow Sales

Available 2 Quarter 2007. Already over 3400 copies pre-or
Don't be left behind. Order yours today.
Send us an email ( and we will notify you when it is on Amazon.

Visit the Website at:

I have an article that will appear in the book on Visual Marketing. I am also involved in the design, layout and formating of the book.
Check out some recent design and photography direction at: