Tuesday, March 20, 2007

Above is an example of some retail design and layout I created for InkStop a retail office supply chain. This Back-to-school ad appeared in at least 12 retail markets across the country. I helped InkStop create their in-store signage layouts as well as develop at least 3 to 4 different retail pre-print newspaper inserts.

InkStop has several employees who have garnered their experience from competing retail chain OfficeMax. OfficeMax headquarters has relocated to Chicago, Illinois. InkStop is based in Cleveland, Ohio. The people at InkStop are great to work with and carry with them a work ethic that is second to none.

Below is an example of a pre-print spread that Shaffer Design Works created during InkStop's Back-to-School blitz. We were told that these ads rivaled the likes of the infamous Staples Back-to-school ads that appeared in competing markets. Creative direction and print production was managed by Rick Shaffer, Principal of Shaffer Design Works.

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