Wednesday, June 27, 2007

Pauldron is a recent corporate identity Shaffer Design Works created.

Pauldron is the shoulder plate armor that was found on a knight's suit or armor. The company Pauldron was founded on the premise of this very concept.

When creating logos and corporate identity systems keep in mind all mediums that the logo will appear on and help support. For instance, a logo should be just as easy to reproduce embroidered on clothing as it would be printed on marketing materials.

For mare information about corporate identity and marketing contact:

Here is a current sample that appears frequently in the Cleveland graphic design firm Shaffer Design Works vast portfolio of successful advertising and marketing projects.

This is the owner's manual for AvantAir a fractional aircraft company with it's head quarters located out of Palm Beach Florida. AvantAir specializes in selling fractions of Piaggio Avanti's.

For more information contact Shaffer Design Works at:

Monday, June 18, 2007

Cleveland Graphic Design Firm Shaffer Design Works is a proud sponsor of the NEO Business Conference.

Shaffer Design Works worked with Ron Finklestein to design and develop the NEO Business Conference logo.

For more information about the upcoming conference in November 2007 visit:

Tuesday, June 12, 2007

"49 Marketing Secrets (THAT WORK) to Grow Sales"

A book that I was invited to contribute to is now available on Here is a direct link to the book:

Here is an excerpt on advertising from the book "49 Marketing Secrets (THAT WORK) to Grow Sales"

Advertising & Direct Mail
Every advertising effort should be part of an integrated campaign that visualizes your brand’s relevant attributes in a way that hits the audience simultaneously in the mind and heart. Utilize various media, such as TV, radio, newspaper, magazine, web banners, and direct mail, or better yet, the most cost-effective combination of all them within your budget. While a unique differentiating message relentlessly told must be at the center of your brand strategy, the visual execution of that strategy is the key to getting your story told. Quite simply, how you say it is just as important as what you say.

A consistent visual style – appropriate to your brand, your key message, and your audience – is vital. Style should include original and consistent photography or illustration. Only original imagery can honestly speak the unique brand image you want to convey. This will contribute to the visual differentiation you are after. Too many times, the advertising budget fails to account for the critical visual element. The result is ads appearing ordinary, dated, or stale. It doesn’t have to be expensive. It just has to be well thought-out. Original art can be amortized across all media – including print, broadcast, Internet, collateral, and sales promotion. In this area, small investments can reap large dividends.
Print Advertising Design

Here is a successful advertising campaign that Cleveland graphic design firm Shaffer Design Works just finished producing for a cup and lid manufacturer/distributor. This is the first of a series of three ads that will tout the companies abilities and services to its potential prospects.

Shaffer Design Works specializes in graphic design for both print and Website mediums. To find out more about the services that Shaffer Design Works offers visit:

Monday, June 11, 2007

Networking Tips

One of my hobbies lately has really become networking with Cleveland and Akron area businesses both large and small. I came across this article recently and feel it has some value...The following excerpt is a favorite of mine:

Root Canal = Connections.
Even though you may dread having your tooth drilled, you never know who you might meet at the dentist's office—or at the post office or grocery store, for that matter. While it's tempting to rush through your daily errands, everyday situations such as these can become networking situations if you bring business cards with you and remain open to meeting people. Simply strike up a conversation with the person sitting next to you or offer your services to your dentist if he happens to mention that he's looking for someone to redesign his business card and website. Even if these conversations don't lead to immediate work, the people you meet may eventually introduce you to new clients.

To review the entire article visit:

To learn and network with Cleveland graphic design firm Shaffer Design Works visit:

Thursday, June 07, 2007

Cleveland graphic design firm Shaffer Design Works is honored to be a part of the SME Business to Business Show.

The SME Business to Business Show is:
Monday, June 11, 2007
House of Blues
June 11, 2007
4:00pm to 7:00pm

For more information visit:

Sponsors include:
House of Blues
Team Promotions
The Plain Dealer
ClearChannel Radio

Stop by and ask how Shaffer Design Works can help enhance your companies marketing and advertising.

Wednesday, June 06, 2007

Design Tip:
A unique business card die cut can really help enhance a company or organizations corporate identity. Unique die cuts and a well thought out business card design can make a business stand out from the competition.

Consider the real estate on the reverse side of a business card as an additional way to market, explain and describe what it is your companies services and/or specialities are.

Cleveland graphic design firm Shaffer Design Works with offices located in Streetsboro, Ohio specializes in logo design and brand strategies.

Contact founder and creative director, Rick Shaffer at: to find how Shaffer Design Works helps create eye catching design and marketing for businesses large and small.
Want a mini refrigerator at the office?

I just received this mini Coca Cola cooler/warmer as gift from a very good friend/customer of mine and I have to tell you it is one of the coolest/hottest accessories that I have added to the studio in a while.

They are available at Amazon at:

Look for more graphic design samples coming soon. Shaffer Design Works is currently working on Websites, logo and corporate identity systems as well as print ads, brochures and catalogs.

Shaffer Design Works has all they latest marketing ideas and trends available for companies of all shapes and sizes. Visit our Website at: