Friday, September 28, 2007

2007 Northeast Ohio Event Planners Expo

Shaffer Design Works has the unique ability to execute on all marketing and brand applications when it comes to your company's next creative event.

Tuesday, September 25, 2007

A Niche Created

Creative marketing firm in Cleveland, Ohio has a wealth of experience in design and marketing for a broad client base. In recent years, Shaffer Design Works has helped several construction companies and construction material companies create and execute a wide of array of marketing initiatives.

Here is a sample of a new logo and corporate identity that was developed for a smaller construction company specializing in: design, planning, electrical, plumbing, dry wall and great results.

For information on how Shaffer Design Works can help your small business with corporate identity and other creative ideas contact:
Graphic Design for Cup Labels

Recently Shaffer Design Works was tasked with a design project that required the creation of a label for a cup. The cup will be pulling double duty as it will be sold to food service providers that will introduce and utilize the cup for both hot and cold drink applications. The above is a crop of the hot side of the cup label.

Rick Shaffer, Creative facilitator states, "Our client requested an original texture to help reflect a neutral but attractive display for a cup label. Our creative minds came through with flying colors that complimented the corporate identity the cup company already has in place."

To find out how Shaffer Design Works can help your business with your next marketing challenge visit:

Monday, September 17, 2007

Icon Design and Implementation

When designing an invite for an event it is always a good idea to consider what platforms the event will be marketed in. For instance, design an invite to include graphic elements that can be used across several different marketing mediums. Marketing mediums can include and certainly are not limited to: printed invitations, event programs, E-blast invites, home page icons that are conducive to appearing on a company's Website and/or Website banners that can appear on a business partners Website or other supporting graphics for print or internet based vehicles.

Above is a sample of a visual design strategy that Shaffer Design Works implemented for one company. To find out how Northeast Ohio design firm Shaffer Design Works can help your company execute a well designed strategy visit:

Tuesday, September 11, 2007

Rick Shaffer, Marketer and Creative Director for Cleveland-Akron design boutique Shaffer Design Works (SDW) is an active member of The CPS Entrepreneurs Club (A Chapter of the Entrepreneurs Club of America (TECA™). Check out the full membership listing here:

The chapter meets monthly at Blue Canyon Ridge restaurant located in Twinsburg, Ohio. The food and presenters are always good.

Shaffer Design Works specializes in brand recognition and development for companies and organizations of all shapes and sizes. To find out more about SDW visit:

Thursday, September 06, 2007

Advisory Committee Member

Rick Shaffer, Artist and Creative Director of Shaffer Design Works, LLC has been asked to join the Cuyahoga Valley Career Center (formerly Cuyahoga Valley Joint Vocational School) as an advisory committee member to assist the vocational school's digital design program with planning. The school serves several school systems in the Northeast Ohio area. To find out more about some of the programs offered by CVCC visit:

Rick Shaffer graduated from Cuyahoga Valley Joint Vocational School in 1993 with a 4.0 GPA. Rick states, "When I graduated from CVCC in 1993 all advertising design and commercial art was executed on a drawing table with marker layouts, stat cameras, keyline paste-ups, gouché paints, French curves, India ink pens and airbrushes being the tools of choice. Commercial art was slow to transition into the computer age primarily because of the way so many artists had created and mastered the commercial art trades."

Rick Shaffer will be assisting the school in every way possible to help ensure the power of vocational education for future students. CVCC started Rick Shaffer out with great fundamental and traditional skills that he still falls back on today while working with customers at his Cleveland area marketing and advertising firm Shaffer Design Works.

To find out more about Shaffer Design Works visit: