Monday, September 17, 2007

Icon Design and Implementation

When designing an invite for an event it is always a good idea to consider what platforms the event will be marketed in. For instance, design an invite to include graphic elements that can be used across several different marketing mediums. Marketing mediums can include and certainly are not limited to: printed invitations, event programs, E-blast invites, home page icons that are conducive to appearing on a company's Website and/or Website banners that can appear on a business partners Website or other supporting graphics for print or internet based vehicles.

Above is a sample of a visual design strategy that Shaffer Design Works implemented for one company. To find out how Northeast Ohio design firm Shaffer Design Works can help your company execute a well designed strategy visit:

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