Sunday, January 27, 2008

Corporate Identity Development

Graphic design firm located in Cleveland, Ohio develops logos and helps company's further define their corporate identity standards and specifications. When Shaffer Design Works develops a corporate identity for a business or large organization we always propose consideration for anything the logo and colors will touch or come in contact with. Examples of these items are everything from the obvious to the not so obvious like: business cards, stationery, lobby signage, exterior signs, PowerPoint presentations, Corporate website, internal web site, uniforms, media, print ads, electronic ads, capabilities brochures, catalogs, vehicle signs and/or anything else that might carry the company logo and equity colors.

Below is a recent logo that was developed for an IT/computer technology company. The two options were initially presented to the client. The staff at Schaffer Design Works has been known to present several options so the client is able to make the best possible selection for his or her organization. When SDW designers develop a logo they feel that it is important for the logo to have meaning and a direct correlation to the company's mission or core services. In the example below, Proneva's logo is depicting a mountain to help signify putting technology and service first or on top. The colors were chosen to help support the idea of cutting edge technology and computer services.

Contact Shaffer Design Works today to find how we might help with your next branding strategy. Visit:

Wednesday, January 16, 2008

Brand Consistency between the world of print material and the world wide Web

Shaffer Design Works serves a multitude of clients from different business categories and markets, this helps keep our work and projects diversified. For example, one minute we are working on an e-mailable newsletter and the next we might be helping a large organization re-write their corporate identity standards manual. At any rate, good brand should compliment your business or organizations overall message, look and business type. Most importantly a well designed brand should be able to cross both print and internet advertising and marketing mediums along with staying consistent and true to the corporate colors the company brand employs.

An example of a recent re-brand that Shaffer Design Works has helped to implement is a newsletter for a procurement company specializing in saving their customers both time and money. Shaffer Design Works was tasked with redesigning the company newsletter along with the electronic version of the newsletter. This example demonstrates how a well thought out brand can bridge both traditional marketing mediums along with helping to stream line new, less expensive and exciting mediums.

Printed Newsletter Cover Layout

Printed Newsletter Inside Layout

Keeping in mind the newsletter and company brand attributes currently in place, Shaffer Design Works successfully developed a version for the internet and Email applications.

Electronic – Email Ready Newsletter Cover and Supporting Page Layout

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Tuesday, January 08, 2008

Bring in the New Year with a Re-Brand

A food distributer and vending machine company engaged Shaffer Design Works as a guide for the company's new logo and corporate identity. Below is an example of the original business card and then the re-branded calling card showcasing the newly designed logo, style, colors and layout.

Original Business Card

New Logo and Creative Corporate Identity

When developing and laying out business cards for your company or organization it is important to consider using the backside of the business card as a marketing tool to help tell your corporation's story. An example of this creative process is demonstrated above with the National Fun Foods business card.

Shaffer Design Works is also helping National Fun Foods with various other brand attributes throughout their organization. When developing a brand, consider anything else that potential prospects and current customers might see that is connected to your business. For example, this vending machine company will have their new logo placed on coffee boxes, aprons for trade shows, invoices, delivery trucks, wending machine covers, signs and any other items to help solidify the new brand.

When introducing a new logo consider contacting local newspapers and magazines, as editors and reporters are always up for a new story. The is a great way to help bolster your PR campaign. Make a marketing splash when executing a creative re-brand, this can help your marketing investment bring in new business to assist in offsetting any marketing costs associated with your upgrade in branding.

For more great branding stories and ideas please contact Cleveland area design studio Shaffer Design Works at: