Sunday, January 27, 2008

Corporate Identity Development

Graphic design firm located in Cleveland, Ohio develops logos and helps company's further define their corporate identity standards and specifications. When Shaffer Design Works develops a corporate identity for a business or large organization we always propose consideration for anything the logo and colors will touch or come in contact with. Examples of these items are everything from the obvious to the not so obvious like: business cards, stationery, lobby signage, exterior signs, PowerPoint presentations, Corporate website, internal web site, uniforms, media, print ads, electronic ads, capabilities brochures, catalogs, vehicle signs and/or anything else that might carry the company logo and equity colors.

Below is a recent logo that was developed for an IT/computer technology company. The two options were initially presented to the client. The staff at Schaffer Design Works has been known to present several options so the client is able to make the best possible selection for his or her organization. When SDW designers develop a logo they feel that it is important for the logo to have meaning and a direct correlation to the company's mission or core services. In the example below, Proneva's logo is depicting a mountain to help signify putting technology and service first or on top. The colors were chosen to help support the idea of cutting edge technology and computer services.

Contact Shaffer Design Works today to find how we might help with your next branding strategy. Visit:

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