Freelance Art Director for hire and local marketer just finished designing a printed brochure for a medium sized marketing company. The unique layout was developed for a Spanish based company that specializes in the creation of unique fireplaces and mantels. When designing the collateral piece, special color combinations that reflect fire and warmth were taken into consideration.
Marketing Tip:
When creating product brochures it always a good idea to consider a size and format that will be conducive for showing off the particular product without overwhelming the potential customer. For example, instead trying to show several large photographs, showcase small thumbnail photos or images. This tactic often helps further entice the customer to ask additional questions.
For more information on how Rick Shaffer, veteran art director and designer can contribute endless design and branding solutions to your next marketing initiative visit: http://www.shafferdesign.com/
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