Sunday, August 12, 2007

Being a published author brings credibility to your sales efforts

Recently Rick Shaffer Cleveland area Creative Director of Shaffer Design Works met a with a potential customer and brought a copy of "49 Marketing Secrets (THAT WORK) to Grow Sales". The customer was so impressed by the gesture of the book that they not only offered up more work but looked to Shaffer Design Works as more than just a graphic design house and asked if they could assist with a recent Public Relations (PR) campaign that were about to roll out. Shaffer Design Works has offices in Streetsboro, Ohio and specializes in unique branding ideas for their clients.

"49 Marketing Secrets (THAT WORK) to Grow Sales" is a book that Rick Shaffer, Principal and founder of Shaffer Design Works was asked to contribute to. The article "The Visual Components of Your Brand" (found on page 66) was selected to appear in the book while accompanying other national published authors. 49 Marketing Secrets is available for purchase at:

It just goes to show you that being a published author/writer gives you and your business the added credibility and opportunity to help garner the extra sales it takes to continue to grow a business. For great advertising and marketing help and ideas contact Shaffer Design Works at:

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