Friday, April 13, 2007
Shaffer Design Works recently finished a Point of Purchase display (POP) for Ford Motor Company. The POP is a hang tag that will be displayed from the rear view mirror in all new Ford vehicles found in dealers nationwide. The hang tag highlights the new navigation systems that Ford will feature in their vehicles.
Shaffer Design Works is familiar with all aspects of POP design and implementation.
When creating a POP make sure you take acurate measurements of the area that will house the POP and make a few test mock-ups before the approved design enters production. Also consider the material that the POP will be produced on – this is especially importatnt when double-sided printing is concerned.
For more information on creating POPs contact Shaffer Design Works directly at 216.536.8376.