Tuesday, May 15, 2007

Recently Cleveland Design Firm Shaffer Design Works created the corporate identity for a company called Eye Queue. The approved logo design is below.

DESIGN TIP (excerpt taken from the published book 49 Marketing Secrets (THAT WORK) to help Grow Sales):

Logo And Corporate Identity
Who are you? What can you do for me? Why should I care? Those fundamental questions are answered first by your corporate identity. Logos and symbols are far more than a visualization of the mission statement. They imply a customer experience so critical to 21st century marketing. If a customer views your logo and it doesn't visually compel them to look further, you have lost your sale.

Think of business cards as your professional attire. They might be a first and only impression. The choices of color, design, paper, and print leave a profound statement as to the currency, quality, and appropriateness of your brand. The same applies to your stationery, which may include, but is certainly not limited to, letterhead, envelopes, and shipping labels. Carefully think through how you will use them. Cards with tiny type, or letterhead with a format that restricts content, will prove impractical. Be certain to consider both digital and printed formats of your logo and letterhead. This will conserve time, energy, and your marketing budget whether you are a start up or an established company.

One of the most important attributes in developing a successful corporate identity is the consideration of color. Color is one of the keys to visual marketing. It can set tone or spirit, evoke emotional response, help create a lasting impression, and ultimately win a sale. Color theory as an element of design is just one consideration of the visual marketing that should be at the heart of your efforts. Your brand is the most valuable commodity of all. Just like everything else in business you get what you pay for, so choose wisely enlisting a creative firm to help with these tasks. Now extend this line of thinking to other elements of your company’s identity. These might include signage, uniforms, menus, interior design, and event marketing. Be relentless in your pursuit of a consistent and memorable brand image that differentiates you from your competition.

Shaffer Design Works can assist in all phases of brand development and/or logo design weather your company or organization is looking to execute a total re-brand or just enhance it's current brand or logo Shaffer Design Works can help and offer advice accordingly. Contact us today to see how we might be able to work together to improve your current marketing efforts. http://www.shafferdesign.com/

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