Sunday, March 23, 2008

Tradeshow Exhibit Design and Graphics

Cleveland graphic designer and marketing expert, Rick Shaffer helps an array of customers with their marketing initiatives. Tradeshow planning, marketing and design is an area that Shaffer Design Works excels in and always produces exceptional advertising vehicles, regardless of the customers demands. To help with planning and execution of your next tradeshow I have outlined a few tips below.

Tradeshow Tips:

– When planning and researching a tradeshow, be sure you can gain or have a chance at gaining at least enough customers to make the event worth while.

– Be sure to have enough business cards printed before hand to handout. This may seem trivial to some people, however you would be surprised at the number of professionals who run out of business cards during or before an event commences.

– When producing tradeshow literature and collateral, be sure to keep it simple and eye catching. Professionals that often visit a show often don't read the literature that is handed out right away, this is why it is increasing important that your literature deliver a quick, clear and concise message to any potential prospect that may visit your organizations display booth.

– When managing or occupying a booth, don't underestimate the power of professional attire. The type of clothing you and your associates choose to wear when managing and attending a booth depicts how serious your organization is. So make sure you and your associates look the part.

Recently Shaffer Design Works, engaged in a project to assist with producing a tradeshow backdrop. An example of an 8' exhibit is shown below.

When considering your next trade event or if your company or organization is looking for great ideas when it comes to large or small tradeshow events and exhibits contact Shaffer Design Works at:

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