Corporate Identity Development

Graphic design firm located in Cleveland, Ohio develops logos and helps company's further define their corporate identity standards and specifications. When Shaffer Design Works develops a corporate identity for a business or large organization we always propose consideration for anything the logo and colors will touch or come in contact with. Examples of these items are everything from the obvious to the not so obvious like: business cards, stationery, lobby signage, exterior signs, PowerPoint presentations, Corporate website, internal web site, uniforms, media, print ads, electronic ads, capabilities brochures, catalogs, vehicle signs and/or anything else that might carry the company logo and equity colors.

Below is a recent logo that was developed for an IT/computer technology company. The two options were initially presented to the client. The staff at Schaffer Design Works has been known to present several options so the client is able to make the best possible selection for his or her organization. When SDW designers develop a logo they feel that it is important for the logo to have meaning and a direct correlation to the company's mission or core services. In the example below, Proneva's logo is depicting a mountain to help signify putting technology and service first or on top. The colors were chosen to help support the idea of cutting edge technology and computer services.


Contact Shaffer Design Works today to find how we might help with your next branding strategy. Visit: http://www.shafferdesign.com/

Brand Consistency between the world of print material and the world wide Web

Shaffer Design Works serves a multitude of clients from different business categories and markets, this helps keep our work and projects diversified. For example, one minute we are working on an e-mailable newsletter and the next we might be helping a large organization re-write their corporate identity standards manual. At any rate, good brand should compliment your business or organizations overall message, look and business type. Most importantly a well designed brand should be able to cross both print and internet advertising and marketing mediums along with staying consistent and true to the corporate colors the company brand employs.

An example of a recent re-brand that Shaffer Design Works has helped to implement is a newsletter for a procurement company specializing in saving their customers both time and money. Shaffer Design Works was tasked with redesigning the company newsletter along with the electronic version of the newsletter. This example demonstrates how a well thought out brand can bridge both traditional marketing mediums along with helping to stream line new, less expensive and exciting mediums.

Printed Newsletter Cover Layout


Printed Newsletter Inside Layout


Keeping in mind the newsletter and company brand attributes currently in place, Shaffer Design Works successfully developed a version for the internet and Email applications.

Electronic – Email Ready Newsletter Cover and Supporting Page Layout



Contact Shaffer Design Works at: http://www.shafferdesign.com/

Bring in the New Year with a Re-Brand

A food distributer and vending machine company engaged Shaffer Design Works as a guide for the company's new logo and corporate identity. Below is an example of the original business card and then the re-branded calling card showcasing the newly designed logo, style, colors and layout.

Original Business Card


New Logo and Creative Corporate Identity



When developing and laying out business cards for your company or organization it is important to consider using the backside of the business card as a marketing tool to help tell your corporation's story. An example of this creative process is demonstrated above with the National Fun Foods business card.

Shaffer Design Works is also helping National Fun Foods with various other brand attributes throughout their organization. When developing a brand, consider anything else that potential prospects and current customers might see that is connected to your business. For example, this vending machine company will have their new logo placed on coffee boxes, aprons for trade shows, invoices, delivery trucks, wending machine covers, signs and any other items to help solidify the new brand.

When introducing a new logo consider contacting local newspapers and magazines, as editors and reporters are always up for a new story. The is a great way to help bolster your PR campaign. Make a marketing splash when executing a creative re-brand, this can help your marketing investment bring in new business to assist in offsetting any marketing costs associated with your upgrade in branding.

For more great branding stories and ideas please contact Cleveland area design studio Shaffer Design Works at: http://www.shafferdesign.com/

Website Design

Marketing and advertising design firm located near Cleveland, Ohio has a growing niche within the financial business community. Rick Shaffer, Principal and Creative Director states, "Earlier this year in 2007 we were approached to assist with the design and re-organization of the NCS Website. A seemingly growing trend within the Web marketing and Internet design segment of advertising, clients are seeking out small design firms with an emphasis on design to assist their technical counter parts as well as experts in programming execute their company's Website and Internet projects."


To see the completed Website project see: http://www.ncscredit.com/

To find out how Shaffer Design Works can help with your next Website project visit: http://www.shafferdesign.com/

Holiday Retail Pre-print Design and Production

Shaffer Design Works Cleveland graphic design firm specializing in print, Web and Internet based design for advertising and marketing.

An example of a retail pre-print that appeared in newspapers across the country is just another example of how Shaffer Design Works exceeds our clients expectations. The retail marketing application is an advertising vehicle for a nationwide office supply company.



Please contact Shaffer Design Works today to find out more about the creative services that we offer and how they can improve your bottom line. See: http://www.shafferdesign.com/

ASMP (Ohio North Coast Chapter) Photography Contest

Cleveland graphic designer and marketing maven Rick Shaffer was invited to the American Society of Media Photographers (ASMP) annual meeting by Hal Stata to judge a photography contest Thursday night.

Hal's studio is located in Ohio City and makes for a great atmosphere to host such an event. To find out more about Stata Productions visit: http://www.stataproductions.com/ (Shaffer Design Works also designed the Stata Productions Website and created the flash animation montage of Hal's exceptional photography).

Top three winners:

1st Place: Don Bensman



2nd Place: Alex Lippisch



3rd Place: Leslie Glowacki


Judging was based on creativity, composition and style. Ann K. Warmuth an Art Director from a.i. Design Group, Inc. also provided assistance with judging the photography. Shaffer Design Works is always glad to provide camaraderie within the Cleveland, Ohio creative advertising and marketing community. To find out more about Shaffer Design Works visit: http://www.shafferdesign.com/

To find out more on ASMP | Ohio North Coast Chapter visit: http://www.asmponc.org/

Also see: http://www.asmponc.org/blog/

Polar Illustration – Inspired by "March of the Penguins"


Rick Shaffer experienced creative director and seasoned illustrator excels at producing high quality marketing and advertising for the many diverse customers of Shaffer Design Works, LLC.

A sample of a recent illustration with a polar theme was rendered for a company that distributes lids and customizable cups to the restaurant industry Nationwide. When the illustration was requested, There were a few elements that had to be included in the finished art. This particular electronic illustration had to appear friendly for all children between the ages of 2 to 8 years of age. Shaffer Design Works finds working hard for our clients very enjoyable.

For great ideas in any medium visit: http://www.shafferdesign.com/

Peanuts

I received Schulz and Peanuts A biography by David Michaelis as a birthday gift. The book is outstanding and would suggest anyone that enjoys biographies about artists, entrepreneurs or just people with a dream to check it out. This is very detailed book and offers explanations and lineage to all of the Peanuts characters.

To purchase the book check out:
http://www.amazon.com/Schulz-Peanuts-Biography-David-Michaelis/dp/0066213932/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1196319088&sr=8-1

E-commerce Website Creation with all of the trimmings

Cleveland, Ohio area Creative design firm Shaffer Design Works has become well-known for its work in the aviation industry. Rick Shaffer states, "After helping another successful aviation company develop their logo, corporate identity, packaging and e-commerce website Shaffer Design Works is fast becoming well-known for solid brand strategies and brilliant advertising ideas that work hard for our customers investments."

Review a screen capture below of the recently launched aviation e-commerce Website.


To learn more about Website and print marketing visit: http://www.shafferdesign.com/

Holiday Messages can Help Raise Awareness

Shaffer Design Works assists many different companies with their marketing strategies and overall advertising and marketing messaging. A sample of the work that the team at Shaffer Design Works produces can be found here. A financial institution located in Akron, Ohio needed our help when faced with a quick holiday newsletter.


Marketing Tips:
When considering the execution of newsletters, direct mail or any correspondence that will be sent around or during the holiday season be sure to allow enough time for fulfillment as holiday time is the busiest time of the year for the United States Postal Service.

Also, when writing and designing marketing pieces it is always a good time to let your customers, users and associates know what your business is up to and how they can participate in any holiday activities.

For downloadable USPS holiday shipping calendars see (the Web page includes: guidelines for U.S., Military, Holiday and International mailing): http://www.usps.com/holiday/mailing-holiday-deadlines.htm?from=holidayhome&page=mailingdeadlines

For more great trend setting ideas contact: http://www.shafferdesign.com/workspace.php

Unique Holiday Card designs and illustrations

Shaffer Design Works prides itself on work that makes us proud. Rick Shaffer states, "The creative team at Shaffer Design Works is innovative in every project that we touch or come in contact with regardless of the circumstances." An example of a unique holiday card design and illustration can be found below. From exceptional marketing ideas to innovative graphic design Shaffer Design Works comes out on top.


The greeting card was produced using Adobe Illustrator one of the latest software packages that makes up the creative design tool palette used at Shaffer Design Works.

For great ideas in advertising and marketing contact: http://www.shafferdesign.com/

Package Design for the Aviation Cleaning Industry

Shaffer Design Works, Cleveland area marketing and advertising design firm specializes in naming, package design and overall strategic marketing for new products.

Shaffer Design Works is helping a Florida based aviation company come up with successful and attractive ideas that sell. A sample of one proposed idea can be found below.


Rick Shaffer, Principal of Shaffer Design Works states, "When designing and picking the colors for the packaging we thought it might be neat to emulate the metallic colors found on some turbo prop propeller blades, such as a Beechcraft King Air."

For more great packaging ideas contact Shaffer Design Works at the following link: http://www.shafferdesign.com/services.php

Graphic Design Analogy

"When operating and managing a marketing firm or small design boutique, it is sometimes like managing or cooking over a hot stove 12 burners deep. You never know when something simmering will need to be moved to one of the front burners for immediate attention."

– Rick Shaffer, Principal and Creative Director of Shaffer Design Works, LLC

Rick Shaffer featured in The Gateway News (A Record Courier Publication)

Rick Shaffer founder and creative director of Shaffer Design Works, a Cleveland-Akron marketing firm was showcased in the local Streetsboro "The Gateway News."

The article speaks to Rick's unique design studio and everlasting passion for marketing, authoring and design for advertising vehicles. The article is fittingly entitled "A designer's den of creative energy and a pang of envy" by Bob Gaetjens, Editor and Writer who speaks to his experience of visiting the Shaffer Design Works studios. The article also mentions Rick's recent contribution to "49 Marketing Secrets (THAT WORK) to Grow Sales" titled, "The Visual Components of Your Brand." In the article Rick outlines the quintessential elements for a good brand.


For a copy of the article see: http://www.shafferdesignworks.com/article2007.html

Linkedin

Check out Rick Shaffer's profile on Linkedin: http://www.linkedin.com/pub/3/1a1/761

If you are into networking this is a cost efficient way to network, keep in touch or seek out old contacts. Shaffer Design Works enjoys supporting local area businesses and keeping up on the latest business trends in Northeast Ohio.

Contact Rick Shaffer at Shaffer Design Works to learn more: http://www.shafferdesign.com/services.php

Logo Design for a Promotional Marketing Company is Right Across the Street

Experienced logo design firm in Northeast Ohio, Shaffer Design Works (SDW) helps promotional marketing company further solidify their brand and corporate identity. SDW relishes in the opportunity to help companies of all shapes and sizes with their marketing and branding initiatives, however large or small the project maybe.

Rick Shaffer states, "A neighbor of mine and I were discussing what we did for a living. Shaffer Design Works was brought up in the conversation and it just so happened that the company that he helped manage needed some help with their logo design. The moral of the story is sometimes business is closer than you think it might be...in this case it was right across the street and came from someone that I see and speak to frequently. Never discount any contact or relationship that you have as business opportunities are abundant if you keep your eyes, mind and ears open.


Marketing Tip:
When involved in the design or creation of any logo project, consider the many applications the finished logo will appear in. For example, Belaire Promotional Marketing was particularly interested in the logo looking nice when embroidered while maintaining a simplistic but attractive look and feel.

Shaffer Design Works Specializes in advertising design for companies of all shapes and sizes. For more information visit: http://www.shafferdesign.com/

Book Signing Party for John Henry Creel


Rick Shaffer Principal and founder of Cleveland/Akron area design firm Shaffer Design Works, LLC will join John Henry Creel for a book signing party at Pickwick & Frolic (Restaurant & Club) in Cleveland, Ohio. Rick Shaffer says, "The Shaffer Design Works team played an integral part in the book cover layout and design as well as interior page design of John Henry's upcoming book entitled "C-Reel Results – 12 Weeks to Permanent Fat Loss and Weight Management."

Comedian Greg Morton will perform after the book signing party.

For event details please visit: http://www.pickwickandfrolic.com/Hilarities/bio/comiclibrary/gMorton.html

To learn how Shaffer Design Works can help with your next marketing effort please contact: http://www.shafferdesign.com/

Newsletter Service

Shaffer Design Works, creative boutique and graphic design firm excels at providing it's clients with creative copy writing and newsletter articles.


Marketing Tip:
When writing articles for a newsletter or annual company publication consider your demographic and write interesting articles that can help raise the readers interests and attention. For example, if your publication's is speaking to a health conscious audience than consider writing articles that offer healthy eating habits and/or talk about a routine on how to exercise on a regular basis.

Before developing your next company publication talk to Shaffer Design Works for exceptional ideas on how to increase and bolster subscriber interest. To learn more visit: http://www.shafferdesign.com/

2007 Northeast Ohio Event Planners Expo

Shaffer Design Works has the unique ability to execute on all marketing and brand applications when it comes to your company's next creative event.

A Niche Created

Creative marketing firm in Cleveland, Ohio has a wealth of experience in design and marketing for a broad client base. In recent years, Shaffer Design Works has helped several construction companies and construction material companies create and execute a wide of array of marketing initiatives.


Here is a sample of a new logo and corporate identity that was developed for a smaller construction company specializing in: design, planning, electrical, plumbing, dry wall and great results.

For information on how Shaffer Design Works can help your small business with corporate identity and other creative ideas contact: http://www.shafferdesign.com/